Few months ago, I had attended the WCW Development Workshop conducted by Mona Sabet to talk about “The Power of Personal Brand”. It was a good workshop and gave the participants something to think about.
Here are some of my key takeaways:
According to New York University, Graduate School of Business, people make 11 decisions about us in the 7 seconds of contact (about your education level, trustworthiness, level of success, credibility, etc). And they say it takes about ~10 opposite actions to change this opinion.
- First, what brand are you projecting ? You already have a brand. The best way to know it, is to ask for candid feedback.
- Then, What is your personal brand ? How can you create it ? It may take years to find it and create it.
– It is the just best of you and not the whole of you. So do not bring the not good part about it in your brand story. For example, Martin Luther King brand comprises of someone who is Inspirational and a leader. If you read his full story you will find that he cheated on his wife, he was also accused plagiarism of his thesis work. He (and others) projected the best of him and not the full of him. So stop saying things which pull you down.
– It has to be different. Note different != Better. Many of us think if we work hard and make it better, we’ll be there.
– It has to be something you really are and something you really believe in.
- A leader is defined as someone who has followers. If you have a strong personal brand, you will have many followers because people like to follow those who are strong personal brand.